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Fjällräven is a Swedish outdoor brand known for its durable, functional, and timeless gear designed for hiking and everyday use. Founded in 1960, the brand gained global recognition with its iconic Kånken backpack and continues to be a leader in sustainable outdoor apparel and equipment. Fjällräven places a strong emphasis on environmental responsibility, using eco-friendly materials like recycled wool and organic cotton, and promoting a close connection with nature through its products and community events like the Fjällräven Classic.