Altra

Altra is an American running shoe brand founded in 2009 by Golden Harper and Brian Beckstead in Utah. The brand emerged from Harper's experiments in his father's shoe store, where he modified traditional running shoes to create a "zero-drop" design—where the heel and forefoot are at the same distance from the ground—to promote a more natural stride and reduce impact.

Key Features:
FootShape™ Toe Box: Altra shoes are designed with a wider toe box, allowing toes to spread naturally for improved comfort and stability .
Balanced Cushioning: The zero-drop platform encourages a midfoot or forefoot strike, aligning the body for a more natural running posture .
Gender-Specific Design: Recognizing anatomical differences, Altra offers shoes tailored to the unique shapes of men's and women's feet.